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Velveeta Liquid Gold Rush Promotion (Purchase)

Posted June 2, 2021

Velveeta Liquid Gold Rush Promotion (Purchase)
This sweepstakes has expired....

Upload your receipts from qualifying purchases of Velveeta Shells & Cheese and you could score Amazon gift cards!

By uploading your receipts, you’ll earn “Liquid Gold” from Velveeta.

Liquid Gold is a fictional currency that you can trade in for Amazon gift cards!

The value of the currency fluctuates so that at certain times of the day your liquid gold is worth a lot!

Entry Frequency:
Each participant/household may obtain up to six (6) Liquid Gold Units by any combination of methods.
Open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old (19 in Alabama and Nebraska).
Start Date:
May 15, 2021
End Date:
June 22, 2021
Official Rules:
View Rules
How to Enter:

To enter:

1) Purchase any variety of a single (12 oz), Family Size (24 oz) or multi-pack of Velveeta Shells & Cheese (NOTE: Velveeta Shells & Cheese Cups are excluded). Be sure to keep your receipt. Online purchases are not eligible.

(ii) Take an image of your entire receipt. The receipt image must be clear and legible, and display all of the following: the purchase date and time, and the Qualifying Purchase(s), the price of the Qualifying Purchase(s) and total amount spent

(iii) Follow the links and instructions to upload your receipt image at https://www.velveetaliquidgold.com. Each receipt can only be uploaded once.

(iv) You will receive an email once your receipt has been reviewed and approved with directions to return to the Website. The review process will take up to 2-3 days. Once you log in to your account, you will see Liquid Gold Units (one (1) Unit for each Qualifying Purchase) deposited into your account. If you have purchased a multi-pack, you will receive one (1) Liquid Gold Unit for each included single pack, up to the limit. If your receipt was not approved, you will receive an email communication explaining the reason for rejection.


Liquid Gold Unit Value: At all times during the program, the “Value” of a single Liquid Gold Unit will be displayed on a graph on the Website. The Value will change each minute and generally fluctuate between $0.10 and $2.00. During each calendar day, the Value will have multiple periods with higher values:

One (1): 1 minute period where the Value is equal to $10
Three (3): 1 minute periods where the Value is equal to $7
One (1): 5-minute period where the Value fluctuates between $3 and $5
One (1): 7-minute period where the Value fluctuates between $2 and $3

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